To successfully implement the project, Anuna formed a partnership with Export Promotion Council for Handicrafts (EPCH) — a Government of India undertaking — to help identify the Government-supported clusters having Common Facility Centers (CFCs), provide necessary training infrastructure, and help mobilise deserving artisans connected with said clusters. On the placement end, Anuna formed strategic partnerships with leading e-commerce platforms such as eBay, Amazon, Shopclues and Flipkart. At the same time, it developed its own handicraft marketplace (www.anuna.com) focused on generating international custom and bulk orders for the beneficiaries, as well as, finding innovative approaches to benefit those artisan groups who are not ready to register under GST.
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