Connecting Handicraft Artisans with Global Buyers


Handicraft & Handloom crafts are part of India’s culture for centuries. Official estimates put the number of Handicraft artisans in India to the tune of around 7million, however, unofficially these estimates range up to 200 million. Despite being the second largest employment industry after agriculture in India, the handicraft sector is largely unorganized. Lack of technical know-how to directly connect with the digital economy & low market intelligence are some of the factors that increase the dependence of artisans, and thereby, their exploitations at the hands of local traders, master artisans & middlemen.


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