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The program is targeted towards up skilling of cluster artisans, self-help groups, SME retailers and self-employed entrepreneurs, with aim of connecting them with Direct Retail Export, leading eCommerce portals, and business loans under Mudra Bank. Anuna's eCommerce Training program starts from the basics of entrepreneurship, business management and digital communications to in-depth analysis of eCommerce marketplace, products & categories. Hand-holding support is also provided to the candidates all the way to their first ten online sales. Graduates of the program also become eligible for extended hand-holding support, as well as, zero collateral business loans of up to rupees ten lakh under Pradhan Mantri Mudra Yojna (PMMY).
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