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The new ecommerce Policy put in to effect by the Modi government as of February 1st, 2019 seeks to change the business model of large ecommerce players like Amazon and Flipkart in favor of small retailers.
The new policy builds on the operational guidelines of the previous ecommerce Policy of 2017 and essentially bars large FDI funded eCommerce Players like Amazon and Flipkart for routing sales on their marketplaces via entities in which they have direct stakes.
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